When it comes to email marketing, ensuring that your messages reach your audience's inbox is crucial. This is where Mail Tester comes into play, offering a suite of features to help you analyze and optimize your email campaigns. But with so many aspects to consider, what should you focus on when using Mail Tester? In this guide, we'll outline the key factors to look for, ensuring that your email campaigns are as effective as possible. 1. Deliverability Score The first thing to check is the deliverability score provided by Mail Tester. This score indicates the likelihood that your email will land in the inbox rather than the spam folder. A higher score suggests that your email is well-optimized, while a lower score indicates potential issues that need addressing. What to Look For: Score Interpretation: Understand what the score means in terms of deliverability. A score above 7/10 is typically considered good, while anything below might need improvement. Immediate Issues: Look f